For more than 50 years, Hope Council has been a trusted resource for individuals and families throughout Kenosha County. We’ve celebrated recovery, supported people through some of life’s most difficult moments, educated young people about prevention, and connected countless community members with the resources they needed to move forward. Through every chapter, our mission has remained the same: to meet people where they are with compassion, dignity, and hope.

Today, we’re proud to introduce a new brand that reflects not only who Hope Council is today, but the future we’re building together with the community we proudly serve.

Rooted in Community

Hope Council has always been about people. Every day, we have the privilege of walking alongside individuals and families as they navigate substance use, recovery, prevention, and life’s many challenges. Whether someone is looking for support for themselves, a loved one, or simply doesn’t know where to turn, our team is here to listen, guide, and connect them with the resources they need without judgment.

Our new brand is a reflection of that commitment. While our appearance has evolved, the values that have guided Hope Council for more than five decades remain exactly the same.

Hope Council Icon Gradient

A Logo Designed with Purpose

Every element of our new logo was created with intention.

At the center is a heart woven into the “O,” representing compassion, healing, and human connection. Surrounding the heart is a circular design that symbolizes unity and the belief that no one should have to face life’s challenges alone. Together, these elements tell the story of Hope Council’s mission: supporting people through connection, understanding, and hope.

Colors That Tell Our Story

The colors in our new brand are more than a design choice. They represent the values that shape every interaction we have with our community.

Blue reflects trust, stability, and the confidence our community has placed in Hope Council for more than 50 years.

Teal symbolizes growth, healing, and connection, reminding us that meaningful change begins with support and a willingness to take the first step.

Muted gold represents hope and resilience, celebrating the strength people discover as they overcome challenges and build brighter futures.

Soft gray brings balance, dignity, and compassion, reflecting the respectful, judgment-free environment we strive to create for everyone who walks through our doors.

Together, these colors create a brand that feels welcoming, professional, and deeply rooted in community care.

Looking Ahead While Honoring Our Legacy

Although our logo has changed, our purpose has not.

Hope Council continues to provide substance use support, prevention, recovery resources, diversion services, family support, and connections to local resources throughout Kenosha County. Every program we offer is rooted in the belief that healing happens through connection and that everyone deserves access to compassionate support.

As our community continues to grow and evolve, so will we. This new brand reflects our commitment to remaining a trusted resource for generations to come while continuing to expand the services and partnerships that help strengthen individuals, families, and neighborhoods across Kenosha County.

A Message from Our Executive Director

“Our new brand is much more than a new logo,” said Michelle Sandberg, SAC-IT, IDP-AT, Executive Director of Hope Council. “It reflects the heart of our organization and the people we have the privilege of serving every day. My hope is that every person in Kenosha County who sees our new brand knows Hope Council is a place where they will be welcomed, supported, and treated with dignity.”

Thank You, Kenosha County

This rebrand marks an exciting new chapter for Hope Council, but it is only possible because of the trust our community has placed in us over the past five decades. To every individual, family, volunteer, donor, partner organization, and community member who has been part of our journey, thank you.

As you’ll begin seeing our new brand across our website, educational materials, social media, and throughout the community, we hope you’ll see more than a fresh look. We hope you’ll see the same organization that has stood beside Kenosha County for more than 50 years, renewed in its commitment to helping people find hope, healing, and connection.

Because while our brand may be new, our commitment remains unchanged: supporting healthier lives, stronger families, and a more connected Kenosha County.