NEED HELP NOW? Call 911 for emergencies. Call or text 988 for mental health or substance use crises. Local 24/7 support: 262-657-7188.

262-658-8166

6103 39th Avenue, Kenosha, WI 53142

262-658-8166

6103 39th Avenue, Kenosha, WI 53142

NEED HELP NOW? Call 911 for emergencies. Call or text 988 for mental health or substance use crises. Local 24/7 support: 262-657-7188.

NEED HELP NOW? Call 911 for emergencies. Call or text 988 for mental health or substance use crises. Local 24/7 support: 262-657-7188.

Stigma & Language2026-07-30T13:33:46-05:00
Recovery & Support

Stigma & Language

Someone you know is facing a substance use disorder right now. How we talk about substance use in everyday life affects how likely that person is to seek help and stay with it. Adjusting our language is one of the simplest ways any of us can support each other — no training required, no cost, effective immediately. This page covers what to say, what to retire, and why it genuinely matters. Nobody here is grading you.

The short version

Words steer behavior

Language shapes whether people ask for help, how families respond, and even how professionals judge the same case. This is measured, not theoretical.

Stigma blocks the door

Shame is the reason people hide use, delay help, and drop out of care. Reducing it isn’t politeness — it’s removing an obstacle between a person and treatment.

Person-first is the fix

“A person with a substance use disorder” keeps the person in the sentence. “An addict” replaces them with the condition.

Training available

Hope Council helps workplaces, schools, healthcare settings, and community groups put this into practice.

Why it matters (measurably)

This isn’t about politeness or scoring points. Research has shown that language changes outcomes: in studies, even trained clinicians judged the same person more punitively when described as a “substance abuser” versus “a person with a substance use disorder.” Same facts, different words, different treatment.

Now scale that to a kitchen table. A person deciding whether to tell their family is doing math about shame — and every “junkie” and “addict” they’ve heard at that table is in the equation. Change the words, change the math, change whether they say the sentence that starts recovery.

Training & resources for your group

Words steer behavior

Practical stigma-and-language training for workplaces, schools, healthcare settings, civic groups, and media — what to say, why it works, and how to update documents and policies.

Your words, your power

Downloadable language guide for staff rooms, classrooms, and waiting rooms.

The language of recovery

What do all the terms mean? This downloadable guide helps you learn what to say when.

Common Questions

Isn’t this just political correctness?2026-07-10T14:12:33-05:00

It’s outcome correctness. The words measurably change help-seeking, treatment retention, and even professional judgment. If a free, instant change makes someone more likely to ask for help, the label on the change doesn’t matter much.

What if I slip and use the old words?2026-07-10T14:12:56-05:00

Then you’re a person who grew up in the same culture as everyone else. Correct it and keep going — the goal is direction, not perfection. Nobody in recovery is keeping score of your vocabulary; they’re noticing whether you’re safe to talk to.

Someone in recovery calls themselves an “addict.” Should I?2026-07-10T14:13:15-05:00

Their story, their words — many people use that language for themselves, especially in mutual-help traditions. Follow their lead about them, and stay person-first about everyone else.

Can our organization get training?2026-07-10T14:13:31-05:00

Yes — stigma-and-language training for staff, policies, and materials, with fees based on ability to pay. Use the Request a Speaker form or call 262-658-8166.

Stigma and language guidance aligns with current SAMHSA and NIDA language guidelines and published stigma research. Reviewed by Hope Council staff. July 23rd, 2026

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